Event Technology and Digital
Helping event organisers to grow their event value proposition using technology.
We believe that being able to call on specialists in event technologies, integration and customer engagement will multiply the effectiveness of your event tech spend.
We provide services as and when needed, from hours a week to full project delivery.
I'm Ade Allenby and I started Allenby Advisory because I recognised that many event professionals would benefit from the support of an event tech and digital specialist but can't justify having one full-time.
You aren't just calling on me: Over my 10 years specialising in Event Technology I have built a close network of specialists that now form part of the team at Allenby Advisory. We have a wide complement of skills across sales, marketing and operations.
Specialist input when you need it: We can provide support from hours a week to scoping multi-phase projects. Built around your needs.
Tech sourcing: Seen too many demos and don't know where to start? My team of dedicated specialists can help you source, implement and integrate new capabilities for your event.
Event success: Sourcing tech is just the beginning, making it work for your audience and getting them to engage is the tough part. We can support your team through your event cycle to ensure your platforms deliver maximum results.
Digital roadmaps: Starting from your ideal customer journey, we can map your tech roadmap starting from what will provide most value to Exhibitors and Visitors. We can support delivery, integration and help your team to familiarise with new processes.
Data and insights: With more digital tools comes the opportunity to understand your customers better and to grow your events using data not guesswork. We can help turn existing and new sources of data into meaningful insights.
Whether you are looking to build a meetings or awards programme, improve your speaker programme, make your event easier to navigate, or just to make your event teams work more automated, we have the experience to make sure you avoid the pitfalls and start delivering value sooner.
"Ade's deep and practical knowledge of event tech means he has an instinct for the right solutions. We can 100% rely on Ade to operate as a natural extension of the Crowd Connected team. First and foremost, he's motivated by helping organiser and user teams get optimum value from a project."
Mark Maydon, Director, Crowd Connected
Get in touch
Not sure whether you need help right now or not?
We are always happy to have a chat in one of our free 30 minute consultation calls as we love talking about event challenges.
Tell us about your current challenge or opportunity and arrange a free consultation.
Event Technology and Digital
Customer and market insight
Product-Market fit
Go-to-market strategy
Marketing Campaign Planning and Execution
Customer onboarding
Performance tracking and metrics
Value proposition definition
Supplier sourcing and management
Impactful sales materials
Product and onboarding videos
Adoption and engagement comms
Implementation support
Data analysis and value reporting