Event technology and digital
Event technology decisions are expensive to get wrong.
Allenby Advisory helps event leaders choose, implement and get results from the right technology — without the learning curve, the wasted budget, or the failed launches.
Who this is for
You know what you need. You need someone who's done it before.
You're an Event Director, Marketing Manager or Digital Leader responsible for the technology that makes your event work — for attendees, exhibitors and sponsors.
Maybe you're replacing a platform. Maybe you're launching new digital capabilities. Maybe you've invested in tech that isn't delivering results.
"This is exactly the kind of challenge Allenby Advisory was built for."
What we do
Three Ways We Work.
01 — Advisory
Technology Sourcing and Selection
Seen too many demos? We cut through the noise. Drawing on 10+ years of hands-on experience, we identify the right tools for your event and help you avoid costly mistakes.
Learn more02 — Delivery
Project Delivery and Implementation
From scoping to go-live. We manage the vendor relationship, oversee integration, and make sure your team is equipped to get the most from new platforms.
Learn more03 — Engagement
Audience Engagement and Adoption
Technology is only valuable if people use it. We build the communication and onboarding strategies that drive adoption and measurable outcomes.
Learn moreWhy Allenby Advisory
One Point of Contact. A Whole Team Behind It.
When you work with Allenby Advisory, you're not just engaging one consultant. Ade Allenby brings 10 years of specialist experience — and a close network of specialists assembled around your specific project.
Recent work
Problems Solved. Results Measured.
Pain points mapped. AI journey built.
Clarion — AI-enhanced attendee journey
Global events · Product development · AI matchmaking
We grounded an ambitious AI programme in real evidence of customer needs — turning research into a designed journey that enhances how attendees discover, plan and act.
Read the case studyOne connected platform. 500+ automated workflows.
GBM — Event tech stack rebuild
Multi-country · Finance conferences · Systems and data
We replaced a legacy CRM and fragmented spreadsheets with HubSpot as the operational backbone — a client portal, live website, and automated revenue reporting across the global portfolio.
Read the case studyWhat clients say
Ade's deep and practical knowledge of event tech means he has an instinct for the right solutions. First and foremost, he's motivated by helping organiser and user teams get optimum value from a project.Mark Maydon — Director, Crowd Connected
Grip was the ideal solution for our young, mobile audience. We needed something that would work easily through their phones — and Ade made sure it did.Sonja Van Praag — Publishing & Events Director, Imbibe
Insights
Practical Thinking from the Field.
Article
Developing a 1-2-1 Meetings Strategy: Key Insights for Success
The factors that actually determine whether a meetings programme delivers value.
Podcast
Scaling with Event Tech — Event Industry News
How technology can help events scale — what works, what doesn't.
Article
Event Navigation and Wayfinding: Myth Busting
What the evidence says about how visitors actually navigate large events.
Not Sure Whether You Need Help Right Now?
The free 30-minute consultation is designed to be genuinely useful — whether or not we end up working together. Most people come with a specific question or a decision they're trying to make, and leave with a clearer view of their options.
We'll typically cover where you are now, what you're trying to achieve, and where the gaps are — whether that's technology selection, adoption, internal capability or something else entirely. If there's a way we can help, we'll say so. If there isn't, we'll tell you that too.
Or email Ade directly: ade@allenby-advisory.com