About Allenby Advisory
Why I Started Allenby Advisory
I spent over 10 years working inside the event technology and digital space — with organisers, vendors and delivery teams across the UK and Europe's major trade shows and exhibitions.
What I kept seeing was the same pattern: event teams with real ambition for their digital experience, but without the specialist knowledge to navigate the technology landscape confidently.
Allenby Advisory exists to give event organising teams access to that expertise precisely when they need it — without the cost and commitment of a full-time hire.
Ade Allenby
Founder, Allenby Advisory
- 10+ years in event technology and digital strategy
- Projects across RX, Informa, Clarion events
- Speaker at AEO, EN, Event Tech Live, IBTM events
- Contributor to Event Industry News, Trade Show News Network
The team
You're Not Just Getting One Consultant
Over my years in the industry I've built a close network of specialists who share the same commitment to practical, results-focused work in the events space. I'm the single point of contact — the team assembled around your project reflects exactly what your challenge needs.
Digital strategy and product
Roadmapping, feature scoping, platform strategy
Marketing and communications
Adoption campaigns, audience engagement, onboarding
Tech implementation
Integration, vendor management, delivery oversight
Data and insights
Measurement frameworks, performance reporting
Onsite operations
Event-day delivery, concierge, logistics
Sales and commercial
Exhibitor and sponsor value proposition
Ways of working
Flexible by Design
We're built to work in the way that suits you — not to fit you into a fixed engagement model.
Most engagements start with a free 30-minute conversation. No pitch, no pressure — just an honest discussion about your challenge.
- 01
Strategic advisory
A few hours a month. Independent perspective, on demand. No retainer, no commitment.
- 02
Project delivery
Scoped to your timeline and budget. Full accountability from brief to results.
- 03
Embedded support
Regular involvement through your event cycle — part of the team without the overhead.
Start with a Conversation
The free 30-minute consultation is focused entirely on your challenge — honest, no-obligation, and genuinely useful.
Or email directly: ade@allenby-advisory.com